HELLO, PHOTO BUSINESS OWNER!

How about one more photo booking per month?

Save time with a faster workflow, convert more clients with ad templates, and get your posts done quicker with ready-made posts and prompts.

SPILL THE TEA!
Seen in collaborations with: 

This could be you

Stuck for new post ideas? 🙄


📱 Are you feeling stuck with Instagram, with slow follow growth, little engagement, and running out of ideas for posts?

📸 Lacking photo inquiries in your inbox, and unsure what steps to take to secure them?

❤️ Are you doubting yourself and comparing yourself to other photographers?

Do you wish there was an all-in-one place to get proven strategies for securing more bookings, ready-made Instagram posts, and a community where you feel seen and validated, sharing setbacks and victories?

Now, there is. 

Her Fearless Focus is a brand-new membership that supports specifically portrait photo business owners.

It was created by Emelie Bernborg , who has more than 15 years of experience and has helped more than 7,000 photographers.

 

JOIN FOR $37 ONLY

WE HELP PORTRAIT PHOTOGRAPHERS.

If you photograph any of the following, we have several industry experts ready to assist you in taking the next step:

Kids & Family

For those who photograph children of all ages, families, and newborns in a lifestyle setting.

Maternity & Birth

For those who photograph maternity and births. 

Studio

Studio photographers who photograph businesses, families/children, maternity, newborns, or other portraits in their studio.

Weddings & Bodouir

If you photograph weddings or bodouir, you are also a great match for our membership. 

Is this you? 🥳 Keep reading so you don't miss out on this opportunity!
THIS IS ME!
Facing financial challenges in your business?

We don't shy away from talking numbers... 

The graph above shows my actual photography revenue during the off-season, with SEK amounts translating to approximately $17,500 at its peak for one month

It's possible to make a lot of money as a photographer, even in a smaller town with 160,000 residents, like the one I lived in during this period.

⭐️ I've helped more than 7,000 photographers

This could happen to you, too. 

Photographers often miss small details on their websites, social media, and price lists, which can impact their chances of being chosen by clients.

The membership provides checklists and live examples to help quickly apply changes to your own business.

We got your back!
With HER FEARLESS FOCUS, you get all the support, templates, and tools to attract your dream photography clients.

The Fearless Path

GO FROM: Feeling overwhelmed and not knowing where to start. Pinterest? Email list? Reference cards? 🥶

TO: Join our new "The Fearless Path" which has episodes and tasks in order, so you always know what the next step is.

Premium photo clients

 GO FROM: Feeling anxious about bookings, being "ghosted" during inquiries, and hearing that you're too expensive..

TO: Building a secure client base and continuous bookings and having a brand that people want to book regardless of the price tag.

 

When things go wrong

GO FROM: Getting stomachaches when a client is dissatisfied, doesn’t pay, or asks difficult questions.

✅ TO: Receiving ready-made responses for your issues in the group, and guidance through difficult legal rules and agreements.

JOIN NOW FOR $37/MONTH
Our goal for you:

One extra photo booking every month.

We want to keep things simple for you. While the membership offers templates, social media help, and feedback, our main aim for you is straightforward: Our strategies are designed to help you secure an extra photo booking each month.

With the support of our course library, weekly themes, and our supportive team, you can easily cover our low monthly fee and gain the opportunity for a new photo booking each month for just $37.

 

MEET THE FOUNDER

Emelie Bernborg


BORN 1987 IN SWEDEN IN A CITY WITHOUT TRAFFIC LIGHTS. MOM OF THREE, LOVES MILKSHAKE & ICELAND. 

I started as a photographer in 2008. After a few years, I found my passion: helping and inspiring others. I’ve educated over 7,000 photographers in Scandinavia through workshops, memberships, online courses, and more. I’ve worked with brands like Canon, Tamron, Sigma, Sandisk, and Lowepro.

My story began when I survived the tsunami in 2004 in Thailand. I was 17 years old and lost my sister Paulina, who was 9. I had to fight for my life in the 20 ft high waves, and when hanging on to a palm tree, I promised to always to fulfill my dreams. I keep that promise daily; my sister is my biggest motivation: never to give up.

Today, I'm a mom to three kids: Freya (born March 2020), Tyr (born November 2021) and Èldar (born September 2023). My husband Philip and I are home with all the kids, and I work 25-50% from home. 

Why help photographers? Many struggle to balance family and work while earning well. I wanted to create a safe space for women to believe in themselves and pursue their passions.

Listen to my story here: 

OUR THRIVING COMMUNITY:

What you can expect:

Having trained over 7000 photographers in the past 15 years, I have carefully and thoughtfully distilled the very best from our community: 

MASTER MONDAYS
Let's kick off the week with a bang!

Every Monday, a new release from the month's theme helps you be more productive, generate post ideas, and reach new clients.

EVERY MONDAY

FIRE Q&A

Live Q&A box

Welcome to your new lounge, where you can discuss, share photos, and ask questions to members or the team.

EVERY WEEK

SOCIAL SUNDAY

Feedback 

Share a post, page, or photo for constructive and friendly feedback from other members or our team!

EVERY MONTH

BOOST YOUR WORKFLOW

Templates

We love templates! In the membership, fantastic templates will be released, saving you a tremendous amount of time.

EVERY MONTH

"I have been a member of many membership sites, but this one is outstanding!"

"I have participated in various communities/education sites for photographers, but Emelies is outstanding. There is so much content and new material all the time. However, what matters most to me is the sense of community and the live broadcasts. It becomes like a family or really good colleagues, which feels important in an otherwise quite lonely job."

 Lotta Johansson @fotograflottajohansson, member of the Swedish site since 2019. 
COUNT ME IN!
A scroll-stopping bonus package....

CHECK OUT THE BONUSES:

This is included for all new members, worth over $1500...

BONUS #1 - FOR ALL

Email templates

Do you sometimes get ghosted after someone emails you? Or do you have trouble getting a response after the first reply? With our (tested!) email templates, you'll get more YESes, more satisfied customers, AND save a lot of time.

WORTH $200

BONUS #2
portraitphotolist.com

LAUNCH AUGUST 2024

As a member, you automatically get the opportunity to sign up on portraitphotolist.com, our additional marketing site. This site is continuously promoted in the members' areas to attract more bookings and strengthen your SEO.

INVALUABLE

The Swedish version is shown in the video above, portraitphotolist.com will be in English.

 
BONUS #3 (FOR 3-6 MONTHS)

Actions/Presets 

When joining as a 3-6 month member, you get access to our "Master Collection," which has over 100 actions, 50 presets, sun flares, fog overlays, rain overlays, sky overlays, and much more—a value of over $1000!

WORTH $1000

This bonus is included when you sign up for the 3 or 6-month plan. You can pay this monthly. 

But that's not all...
If you are one of the first 50, you'll recieve this: 

SOCIAL SUCCESS GUIDE - WORTH $400! 
Forget feeling stressed and overwhelmed about what to write on social media. With our Social Success package, you'll get ideas for new posts, checklists, and tools to plan your feed long-term, all to attract new customers!

SOCIAL SUCCESS PACKAGE

GUIDE: 30 ideas for posts

Forget "What should I write today"? In this guide, you’ll get 30 ready-to-use posts that you can publish as they are or tweak with the help of ChatGPT/your own wording. This will save you SO much energy and time!

Worth $200

 

SOCIAL SUCCESS PACKAGE

GUIDE: 5 min boosts

You got 5 minutes to spare? In this guide, you'll get tips on how to spend those minutes on something that makes a difference.

 Worth $50

SOCIAL SUCCESS PACKAGE

PLANNER: Content

Make sure to finish those posts; with our beautiful planner, it's easier to stay on track!

 Worth $50

SOCIAL SUCCESS PACKAGE

VIDEO: ManyChat

Have you heard about ManyChat, which allows your customer to type a word and automatically receive an offer/link/PM? I'll guide you through how it works so you can get started for free. 

 Worth $50

SOCIAL SUCCESS PACKAGE

TEMPLATE: Ads

Get our tested Canva templates for beautiful ads that stop the scroll and convert both cold and warm leads into paying customers!

 Worth $200

SOCIAL SUCCESS PACKAGE

GUIDE: Prompts for Chat GPT

Get our tested prompts for photographers for ChatGPT. You enter specific statements based on questions we provide, and then receive completely personalized suggestions for posts, emails, and ads—in seconds! This is a gamechanger.

 Worth $100

Only for the first 50...

Total value of $650 😍

I NEED THESE!
YOU HAVE NOTHING TO LOSE

7-Day Money-Back Guarantee!

Investing in the current economic climate can be overwhelming. 

You can try out the site for seven days, and if it's not your thing, you'll get your money back. It's really a risk-free opportunity to find inspiration and connect with new clients!

"I will never leave this group!"

"I never dared to hope to become a full-time photographer before. Now it's the only thing I think about. This is thanks to the membership and the incredible community, encouragement, and support that exists in the group.

If you want to succeed with your photography, this is the place to be. All the time. I have never felt so boosted with knowledge and confidence as I do now. I will never leave this group! All thanks to the amazing Emelie and all the members!"

– Charlotte Eversköld @momentsforyou.se, member of the Swedish site since 2019. 

ALL INCLUSIVE MEMBERSHIP FOR PHOTO BUSINESS OWNERS

Our "All-Inclusive" membership is the perfect solution for all your photography business needs.

It's got everything you need to run your business smoothly, market yourself effectively, and rapidly advance your skills. So, what are you waiting for?

LET ME INTRODUCUCE - HER FEARLESS FOCUS MEMBERSHIP

 

  • New theme every month (e.g., Get Started with an Email List, Instagram, Christmas Sessions, Pinterest, Sell More Photos, Ads, etc.).

    Every week includes a new episode in the theme, such as a template, task, live broadcast, or checklist.

  • Private Facebook group, a thriving community that will cheer you on! 
  • Live monthly broadcasts (e.g., group meetings, website/social media feedback, editing sessions, and Q&A). Replays are posted in the groups. 
  • Support from other experts and moderators in the Facebook group.

  • Feedback once a month, on social media or website.
  • 7-day guarantee - money back if you don't love the site!

ALSO INCLUDED: 

🎁 BONUS FOR ALL: Email templates, value $200. 

🎁 BONUS FIRST 50: Social Success, value $650. 

🎁 BONUS FOR 3-6 MONTH MEMBERSHIP: Master Collection (Actions/Presets & overlays), value $1000. 

🎁 LAUNCHING IN AUGUST: Published at "Portraitphotolist.com". 

MONTHLY MEMBERSHIP

$37/month

✅ NO COMMITMENT PERIOD - Leave whenever you want!  

✅ KEEP THE LOWEST PRICE You keep your price as long as you remain a member.

 

You can pay for the entire period at once or choose to pay monthly. You can always switch between these payment plans. 

JOIN AS A MONTHLY MEMBER
READY TO COMMIT:

$180 for 6 months

 

✅ KEEP THE LOWEST PRICE You keep your price as long as you remain a member.
MASTER COLLECTION - Over 100 actions/presets, sky/rain overlays, sun overlays, snow overlays, fog overlays worth over $1000. 

 

You can also choose our 3-month membership: 

3 MONTHS - $100 ($33/month) 

You can pay for the entire period at once or choose to pay monthly. You can always switch between these payment plans. 

JOIN AND COMMIT 🚀

"At first, I thought the cost was a bit high, but now I NEVER want to leave this membership!" - Therese, member

HOW ABOUT A MAGICAL WORKSHOP?
Next year, we're going to ICELAND for a magical photo workshop!

Check out this video by one of our previous workshop participants, Josef Runsten.

 
IN THE LAND OF FIRE AND ICE...
MEMBERS MEETUP IN ICELAND...

On June 26th, 2025, all members of Her Fearless Focus are invited to a magical place: beautiful Iceland!

With black beaches, waterfalls, volcanoes, and magical mountains everywhere you look. Iceland is a photographer's paradise, no matter what you photograph. Now you can check off an item on your bucket list and photograph it there!

It has beautiful backdrops like waterfalls and lakes, along with bridal couples, maternity models, families, and of course, one or two Icelandic horses. 

The "Fearless Iceland" membership price is only $200 per person. This includes models (wedding couples, maternity models, and a family) for our photoshoots. The regular price for this workshop is $1200, but as a member, you only pay $200 and arrange your travel/accommodation as you wish.

 

UP FOR SOMETHING ELSE?
MEMBERS MEETUP ON SANTORINI, GREECE

Join us in April 12th 2025 for a meet-up on the stunning island of Santorini, Greece.

Enjoy dreamy photoshoots amongst unique architecture, houses perched on cliffs and the beautiful views. The all-inclusive price for "Fearless Santorini" is just $200 for members, covering models, accommodation, snacks, and drinks. Typically $1200, this exclusive offer allows you to arrange your travel and accommodation as you wish.

 

I WANT TO BE THERE!

FAQ

Have you also thought: "When the timing is right, I'll invest in my photography"?

I used to think that way, too.

I waited for some magical feeling that would tell me it was the right timing. I believed that the anxiety was my gut feeling, telling me it was not quite the right time, not now.

After a long time, I realized that feeling would never come. I had to dare to jump and take a chance.

There's a reason for the expression 'outside your comfort zone.' It's a thing. Your brain prefers not to do new things; it likes to stay in the same patterns as before. So, to get somewhere you haven't been, you must do things you haven't done before.

When you decide and dare to take a chance, we're on the other side. We silence your voices that maybe you can't do it, that no one wants to pay for you anyway. We give you tools to reach customers who value you and never want to haggle or question. We're there, and we help you believe in yourself.

How do you want to remember this time in the future? Is it the year you dared or the year you postponed your dream for another year? ♥

IT'S MY TIME TO SHINE!
 
I have collaborated with these companies and also share in the membership how you can secure partnerships with similar companies.
LET ME INTRODUCUCE - HER FEARLESS FOCUS MEMBERSHIP

 

 

  • New theme every month (e.g., Get Started with an Email List, Instagram, Christmas Sessions, Pinterest, Sell More Photos, Ads, etc.).

    Every week includes a new episode in the theme, such as a template, task, live broadcast, or checklist.

  • Private Facebook group, a thriving community that will cheer you on! 
  • Live monthly broadcasts (e.g., group meetings, website/social media feedback, editing sessions, and Q&A). Replays are posted in the groups. 
  • Support from other experts and moderators in the Facebook group.

  • Feedback once a month, on social media or website.
  • 7-day guarantee - money back if you don't love the site!

ALSO INCLUDED: 

🎁 BONUS FOR ALL: Email templates, value $200. 

🎁 BONUS FIRST 50: Social Success, value $650. 

🎁 BONUS FOR 3-6 MONTH MEMBERSHIP: Master Collection (Actions/Presets & overlays), value $1000. 

🎁 LAUNCHING IN AUGUST: Published at "Portraitphotolist.com". 

MONTHLY MEMBERSHIP

$37/month

✅ NO COMMITMENT PERIOD - Leave whenever you want!  

✅ KEEP THE LOWEST PRICE You keep your price as long as you remain a member.

 

You can pay for the entire period at once or choose to pay monthly. You can always switch between these payment plans. 

JOIN AS A MONTHLY MEMBER
READY TO COMMIT:

$180 for 6 months

 

✅ KEEP THE LOWEST PRICE You keep your price as long as you remain a member.
MASTER COLLECTION - Over 100 actions/presets, sky/rain overlays, sun overlays, snow overlays, fog overlays worth over $1000. 

 

You can also choose our 3-month membership: 

3 MONTHS - $100 ($33/month) 

You can pay for the entire period at once or choose to pay monthly. You can always switch between these payment plans. 

JOIN AND COMMIT 🚀

"At first, I thought the cost was a bit high, but now I NEVER want to leave this membership!" - Therese, member